Your location is: > Resource Desk > gE Business Review

gE Business Review

"Understanding India: The New Frontier for American Business"

by Gunjan Bagla (Volume 3, Number 1, pp. 1-2, 2009)

Executive Briefing: India presents a huge untapped business opportunity for American executives. But many myths hinder the success of Western companies in India. Five common fallacies ranging from outsourcing, to finance, to marketing, are cleared in this article.

"Common Sense Benchmarking of Information Technology"

by Michael L. Kasavana (Volume 3, Number 2, pp. 1-2, 2009)

Executive Briefing: Technology can provide competitive advantage through product differentiation, unique services, cost reductions, and informed market segmentation. In addition, productivity is improved through gains in both data processing and workflow processing procedures. Together automation applications can be evaluated relative to enhanced profitability. Using these three ‘common sense’ benchmarks provides a beyond best practices approach to the evaluation of information technology.

"Worldwide Faculty Perceptions of Marketing Journals:
Rankings, Trends, Comparisons, and Segmentations"

by Tomas Hult, Martin Reimann & Oliver Schilke (Volume 3, Number 3, pp. 1-23, 2009)

Executive Briefing: How does the marketing professorate at the top business schools worldwide rate marketing journals? In this study of 629 faculty members, the authors rank marketing journals using the Popularity/Familiarity and Importance/Prestige Indices. Overall rankings are presented along with ten segmented rankings based on faculty rank, geographic location of schools, and subareas within marketing. A trend analysis using 1987, 1997, and 2007 data is also conducted, and comparisons to ranking studies using different methodologies are summarized.

"The BRIC Countries
Rankings, Trends, Comparisons, and Segmentations"

by Tomas Hult (Volume 3, Number 4, pp. 1-2, 2009)

Executive Briefing: Brazil, Russia, India, and China form the so-called BRIC countries. This article summarizes the basics of the BRIC countries, including: the impact on the BRIC’s by the world economy, organizing by the BRIC countries, economic and population changes in the BRIC countries, key strengths and weakness of the BRIC countries, and key issues for countries and firms to consider when doing business with the BRIC countries.